Ghost Bookings Plague Mildura's V/Line Coaches: A Public Transport Dilemma (2026)

Mildura's Public Transport Conundrum: A Tale of Empty Seats and Unmet Needs

In the heart of Victoria's northwest, Mildura residents are grappling with a peculiar dilemma: a public transport system that struggles to meet the needs of its passengers. The issue at hand? Ghost bookings, a phenomenon where passengers reserve seats they don't intend to use, leaving others without a place to ride.

This isn't just a minor inconvenience; it's a systemic problem that highlights the stark disparity in public transport access for regional Australians. As the story unfolds, we delve into the personal experiences of those affected, the challenges they face, and the broader implications for the community.

A Seat Lottery

For Karl Smith, a monthly traveler to Melbourne for work and medical appointments, securing a seat on the coach is akin to winning a lottery. Despite his persistence, he often finds himself rescheduled due to unavailability. The frustration is palpable, especially when considering the potential impact on his health.

"It's very crappy, unfortunately," he says. "But when you think about it, they hold all the cards really."

The situation is even more dire for those with limited options, like Amanda Bernaldo, whose 15-year-old daughter was unable to secure a seat on the coach. The fear of leaving a minor unattended at a bus station is a real concern, and the solution isn't as simple as a quick rescheduling.

A Reflection of Disparity

The free public transport initiative, while well-intentioned, has exacerbated the problem. Mayor Ali Cupper of the Mildura Rural City Council highlights the underlying issue: a lack of essential public transport infrastructure in a region that desperately needs it.

"We don't have the same baseline of essential public transport infrastructure," she says. "Every time the government does anything in relation to public transport, particularly in relation to cheap or free travel, it really does highlight that inequity that we face."

The disparity is further emphasized by the fact that Mildura is in the most isolated part of the state, yet it remains at the back of the queue for public transport services.

V/Line's Response

V/Line, the transport provider, acknowledges the issue but offers a response that falls short of addressing the root cause. They claim to be monitoring demand and adding extra coaches when possible, but the question remains: why not address the ghost booking issue more directly?

One V/Line staff member, speaking on condition of anonymity, poses a valid question: "Why would you need to add in an additional coach when this one is more than half empty?"

A Broader Perspective

The Mildura-Swan Hill coach line is one of only two V/Line intrastate services requiring seat reservations during the free period. This highlights a systemic issue within the public transport system, one that needs to be addressed to ensure equitable access for all.

In conclusion, the story of Mildura's public transport struggles is a stark reminder of the challenges faced by regional communities. It's a tale of unmet needs, disparity, and the urgent need for a more comprehensive approach to public transport infrastructure and management.

Ghost Bookings Plague Mildura's V/Line Coaches: A Public Transport Dilemma (2026)
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