The NFL's media rights are becoming increasingly expensive, and with a new deal on the horizon, the league is likely to see a significant increase in revenue. However, this has led to a bidding war among streaming services, with each trying to outdo the other in acquiring rights to the most profitable professional sports league in the U.S. This has led to a situation where the NFL is working heavily on their FAST channels, distributing to Pluto, Amazon Freevee, and YouTube. As a result, the league is likely to see a shift towards bundling, with streaming services partnering up to offer more affordable options for fans. This could have a significant impact on the NFL consumer, with the potential for more affordable pricing and a wider range of options. However, it's important to note that the NFL is likely to make the most money they possibly can, and the league is smart enough to ensure that they get the most out of their media rights deal. The question remains, though, how will this impact the NFL consumer in the long run?
